Introduction

Hi! My name is Emily McCallum and I am using this blog for education purposes in my Com 481 course. I am currently a senior at Washington State University majoring in Advertising and minoring in Human Resources. I have spent most of my college career also being very involved with leadership positions within the school’s Greek life. 

I am currently interning with Washington State University Student Affairs Marketing. Through my internship I manage social media accounts, client campaigns, have design meetings and many other things. Ideally, I am interested in starting my career in social media management, marketing or advertising in a beauty or fashion related field. I have also been a girly girl and have loved fashion and beauty since a young age, and ideally I would like to work in the industry one day. I think that this is the perfect way to combine business aspects with a more creative side. I have become very interested in the changing and growing advertising tactics it takes to promote a product or run a company. As well as interested in how large of a part mobile media plays in the industry. 

I think that applying skills I have learned in the course to my future career will be very easy, because this is directly the field I would like to go into. The conversion of advertising and marketing to the online world was huge and now it is largely impacting social media, so I think I can gain a lot from this course. 

I have had quite a bit of experience posting on social media for large businesses and the process it takes to do so. I have also had the experience of creating a large-scale yearlong social media plan for my internship that I think has been very helpful and applicable. I think being able to have this experience has given me broader knowledge of the industry as well as hands on experience. 

My ideal learning environment includes lots of hands on learning and experience, this is how I learn best. 

I look forward to gaining a lot from this course!